Senior Product Designer
Sept 2024 - Present
Led the design of cross-brand discovery and content experiences across Good Food, Radio Times, and HistoryExtra, delivering features across the apps that drive engagement, retention, and revenue. Led end-to-end design of high-impact features from concept through to release, using A/B testing and data to validate decisions and improve performance at scale. Partnered closely with Product, Tech, Editorial, and Commercial teams to translate user needs and business goals into scalable solutions, and led the redesign of the Good Food recipe experience, improving content hierarchy, usability, and monetisation across a key revenue-driving journey, while contributing to the evolution of a cross-brand design system.
Product Designer
Jan 2023 - Aug 2024
Designed and delivered content and discovery experiences across web and app, including key areas such as recipes and search. Contributed to the Good Food recipe redesign and supported experimentation through iterative design and testing to improve engagement and conversion.
UX Designer
July 2022 - Jan 2023
Supported the design of digital experiences across multiple brands, creating wireframes and prototypes and contributing to user research and usability testing within cross-functional teams.
UX Designer
Feb 2022 - June 2022
Designed and delivered the organisation’s website end-to-end, working in a small team with one other designer and an offshore dev team. Defined the brand guidelines and design system from scratch, creating an accessible experience for a largely non-technical audience.
Digital Designer
Feb 2021 - Jan 2022
Designed web and social assets and contributed to UX copy across digital touchpoints, supporting user journeys and strengthening the organisation’s online presence.
Guy Goodwin
Product Design Lead
I’ve had the pleasure of working closely with Kanza as a Senior Product Designer and have always been impressed by her strong user research and UX expertise. She has a thoughtful, user-centred approach and is highly articulate when communicating insights, design decisions, and product opportunities. She’s not afraid to challenge assumptions or push boundaries in pursuit of the best possible experience. At the same time, she’s continually developing her UI design skills, bringing the same curiosity and attention to detail to that craft too. Her drive for improvement, clarity of thinking, and commitment to high-quality outcomes make her a fantastic collaborator and a valuable asset to any product team.
Guy Hunter-Rodwell
Senior UI Engineer
I’ve worked closely with Kanza on numerous projects over the years at Immediate Media, most recent of which being the Trailer Videos feature, as part of her larger work on Video. Kanza provided redesigns for a previous iteration that didn’t perform well during A/B testing. It was immediately apparent Kanza’s new designs were a vast improvement, and I have personally heard many people praise the look of this new iteration. Kanza has a good understanding of front-end development practices, which makes her extremely easy to work with from a developer perspective, and is always very thorough in reviewing work to ensure nothing has been missed.
Aimee Al Dabagh
Senior Product Manager
I’ve had the pleasure of working with Kanza for almost four years. She’s a highly organised and driven designer who is comfortable navigating ambiguity and large, complex project scopes. Kanza is both meticulous and decisive, with a natural ability to think about the user experience across multiple channels, platforms and touchpoints, while still paying close attention to the detail and polish that makes a product feel intuitive, delightful and well crafted.
Having Kanza on a team brings real energy and inspiration. She’s equally comfortable leading initiatives or collaborating within large cross-functional teams across product, technology and commercial teams.
Bethany Gill
Product Designer
Kanza is an absolute pleasure to work with. She owns features end to end, always keeps the user at the centre of her designs but also always considers technical limitations and stakeholder opinions and needs. She is the go to person for any questions I have around visualisation work and I can confidently rely on her to help me with design reviews or to bounce ideas off of. She showcases strong skills in both UI and UX, leading research projects, designing for brand new features and improving existing features whilst always being a key voice in the wider product and tech team. On top of all that she also represents design in the next gen board, giving us a platform to be better represented in the company.
Get in touch 👋
Whether you want to chat about my work, discuss career opportunities (in LDN, MCR, Leeds or remote), or just say hi, my inbox is always open.